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MiaDonna Eco Diamonds 3.15.15

Mar 11, 2015|

AN INTERVIEW WITH ANNA-MIEKE ANDERSON, FOUNDER AND CEO OF MIADONNA ECO DIAMONDS ABOUT THEIR LAB CREATED DIAMONDS, THE NEGATIVITY OF CONFLICT DIAMONDS, AND ENVIRONMENT DAMAGE CAUSED BY DIAMOND MINING.

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Automatically Generated Transcript (may not be 100% accurate)

This is met Frisco and Entercom radio Portland public affairs program. My name's Gary Luxembourg in this time on the show we're going to be talking a little science the science of diamonds than I'd like to welcome an amiga with immediate dollar diamond to mattress behind enemy going. Her hey great thank you so let's talk about letting everybody know what you gonna do us. Well me Ghana is an online eco diamond company. We specialize in conflict free man made diamonds. So what does a man made god had to make a manmade diamond. He has made I'm much for the that I realized now because we make diamonds in a Monday an environment. That actually far more beautiful actually appearing that are my diamonds. And they don't negatively harm native communities or beer. What do they need from. They could slide Hartman exactly what you get out of the earth we can actually make an Monday lab environments we just. Speed up the natural process thing as an actual process the diamond growing in the earth but we do internal lab environment. Cities to diamonds beat identical to where my diamond economically physically in optically identical. It's this is. It is it is very impressive attack there's there's actually that the the diamond industry is changing this is that the whole new era. In the diamond industry we kind of pfc upheld those kind misfits let alone to think differently. We really are changing the way people think about diamond. And me donate to the forefront as the this evolution that this new hair and the diamond industry. So what is the difference between over a real diamond in a manmade diamond. As far as as Arab environmental concerns. And exactly well I am to mine one earned my one catch or my diamond limb limb moving. About one time in 222 point five tons of earth. So and it just in that respect the one carat diamond may in the lab for this being one out of the earth when all disrupting anything. There's also no concern for disrupting natives and native communities. When their mind. Its biggest difference we have to with these manmade diamonds are located diamonds. Isn't the price they're about 40% less than hour my diamonds. The good old putting our gen. Okay within her mind diamond to see they're always good to see him to origin you really don't know where they've come from but they all get mixed up I think it kind of polished. Whereas with lab created diamond we know exactly what their problem. And we've all heard of conflict diamonds and and that those are bad things. I'm sure it's. Dotted I think about it this business because. I thought I mean Donna when I discovered that most likely purchased conflict diamond. And I learn so much just horrifying things about where my diamond most likely came from. And I decided that they had to be given away to bring diamond market so I started looking for conflict free alternative. And stimulant that our only true concert for Diana was going to be something that was made in a lab I'm lab created option. I'm at the same time started sponsoring a boy in Liberia Africa and do we exchanged letters. She is and it was really throughout letters and talking to him see exactly what it was like to. Living in a diamond mining community in West Africa but I cannot with the idea of me dharma and I charity foundation the green indictment. What do what are like conditions like in Africa where they mined diamonds. Well I think they really have a recall Arafat because. Palin didn't read that Reese told that there is their mining. There is there's no. And they get me paid for the accurate will it really depends almost my we're talking about that is the living conditions horrific. There's no education. They've they're mining diamonds not growing food I mean right there you see the heading up a huge problem and I mean these countries should be some of them like wealthiest countries. I'm on earth does but they're not the pay is good general public can never see the profits have been interpreted. So tell us about your foundation called the green diamond. The green moment I was so this is really went my passion lies that I and again I that I do I do create me Donna and the green a diamond. To work together as a system. I mean Donna provides. That the beautiful and affordable eco friendly jewelry. Creatively that negatively humming native communities old earth but then it is for sustainable funding salts. That we go back to diamond mining communities and we give back. And help prepare them and grow fond than teach people that teach reform child soldiers. How to grow food instead of mining the diamonds are giving them options they giving them which you know freedom really is what we're offering them. How is that going is that you have some good success story so that. Have really we have one on its nearly nine and we held on bond in Liberia and that right now we're working on a third project. But we are today. Typically we invest in agricultural farms but our next coach it wouldn't take a little bit of a different turn. Am and we're gonna help orphanages. With fed. Outbreak as Hezbollah unfortunately it is an estimated 7000. Newly orphaned children in West Africa. Because of that that dreadful outbreaks so that's where we have Wigan on facts right now is is is helping helping this this new problem. In diamond mining community is. Are you a scientist. And how the typical but the. Now and I would tell us work with a lot of scientists. Basically who is what I I I know. What is beautiful I know what we want to in a diamond and so I kind of pushed them and lead them in and see. It and then and that's that's how they've made but no I'm not assigned to. And you're a scientist who beauty. But I liked that I do that puts him in injury and obviously just we can you describe to us how little I've created diamonds are made. Absolutely absolutely. So I'm we make like crane diamonds by placing a small diamond shapes. Into the chamber of people who pressure. Now this time that mimics that national growing process of all the time and they released different gases and Chris utilization occurred within the diamond growth. And it which do it within six to ten weeks. And so once we open the chamber would see Willie get and then just like you would if you are mining and trying to diamonds do they get. On the may have caught polished and terrified eggs exactly the same as the earth my diamond it. So really the only differences is there origin. After playing chemically identical. And we also have we have actually have two different technologies to me a dollar a case for the Dalai created diamonds. But we also have. Diamond hybrid which stashing 97%. Less the cost of America mine diamonds in very affordable. Yeah I didn't dare act fairly stunning we used a different approach when creating these. Became more of an infusion process. But we still he's a former crystallize carbon. Come so it and I split the easiest way to describe it most cultured pearl still without with a par crystal. Send him and that and that and her and then we infuse manmade diamonds on the council air. Found that by doing this could get the product the price really low 358 dollars attacked. And to pick ironies these after the previous plans would be instant clarity so that those two different diamond technologies that we have for the kids to Emma. Not exactly sure rubles numbers mean that sounds pretty. About evaporate fast very so consumers can't tell the difference. Absolutely not well I dare I mean would allocate diamonds there that's certainly no different fat at all. With about the diamond hybrids to know you can't tell the difference and we have a full warranty full support everything if he did have any questions. Found later on about them. Jimmer have consumers command and one to grow their own special and Internet is that something you do. No we got no we don't unfortunately we do have requests for different how. Which we can do so. To some people want an unusual cod or exact dimensions on the and that's something that we can accommodate. So what do women think of lab created diamonds. Well immediate I mean really comes down to aid in this business Theodore is XXX. Because this is what women want to I mean I I began this business still could I might play. As I'd likely purchase the conflict diamond that I knew I had to be a better way so that I thought that this but in my research I found out I wasn't the only one I want not alliance. Women really wanted a stunning ethical but affordable diamond. And with no more children suffering for a lot of diamonds that that was the huge part. So what would you say to those people who are looking to pursue an engagement ring right now. It didn't come down to doing your research. Being educated concealer and make the best choice for you I mean this might not be fear that please be educated consumer. And we think condition feed him by years of marketing to spend more than what we can afford on an engagement ring. And now they're affordable alternatives. And there's no need to find these old outdated traditions that has been marketed to us but for a long. It's it's doing. Opponents are. I'm just gonna say I mean if you set on earth my diamond the one in LA here at my dining came from allowed any diamonds really is a fantastic option. I'm but then if you're looking for a much lower cost alternative. And the doesn't sacrifice any qualities then I Highlander hybrid diamond is it's really feel. It's it's springtime and coming in the Summers and clicked as long engagements and a lot of weddings on the horizon wedding. Probably really busy time for you people. State it is well we have I think that is eight more October to February of engagement even an and the rest of the year it's wedding season so. We did we just move on to two different season yet. So you had a little bit of a brush with fame with Patricia Arquette wearing one of her. You're stones at the pre Oscar particle. We did we didn't she yes she wore a three carat puke on diamond. Am old enemy it's it's really great that someone at her prestige. Is now advocate for us collapse created diamonds they mean that they need and means we have been researching how to make diamonds for about the country now about maybe eighties now. And it is really only been in the last decade that we had seen huge advances and growing diamond and gem quality. Found until now the likes to protect Shaq had a wearing wearing blue pill on Daimon says that it's fantastic. And I mean most people don't deny that. When. There's more to a diamond speeding and equality in the foresees weren't always talk about four days without clarity. Cullen and Paris but most of the time neither is also different types of diamonds that the type one and a type two. A type one is very common and that's what you find in nutritional jewelry store. Come and then we have a type two and of these. A collective item and so to speak kindly to descent have mined diamonds will ever be a type two. And gave their ducks with that the crew is that there is bad there. They're the highest forms the pure comments that actually hot is the hottest stolen diamonds. Under the deal to have more brilliant book is to have more carbon stay clear that they reflect light back. And only you won't find this type two diamond in your local to restore. It's a really really. It's it's only collect does that really fun that the type two diamonds that we make every single lab created diamond in a type two. So they're really the period when you break it down. Well. Crude that that is really impressive. It is it is I mean as I say that means we've been researching. For very long time and now that we've got caught them with compromise. The most Simmons we think of are clear do you also do color diamonds it'll. We'd get out we get blues pinks and then we haven't arrange all the yellows and oranges. I'm having blue diamonds are extremely. Expensive and marinate chaff. And and we can create them now and a lot about how lift to also have to get the blue which I I personally think. Com is is absolutely stunning contain making clear than anything you'd think before. Where did you get the name million dollars. You don't have apple this is truly and the passion project for India is my dog house. And don't. What my mop up so put in Tanzania Ghana and found I mean these two most influential women in my life a hell it's fitting. Call me Donna. Absolutely. It's great now know how to count how can consumers help. Help with anything with those with your greener diamond and in stopping conflict and the token we all that it's entirely. How cool it is not an unlocked and how this story can be translated or different industries that could it really comes down to. Hey check it real change can only come through. Campaign is being involved and passionate about where their products originates from. And the trade ethics behind bit their purchases separation that every day. I just. I would like containment and I didn't have a choice when purchasing a diamond products it's really something with never had before or. I mean ethical beautiful and affordable loud and diamond and now an option tokens treatment. If you based here in Portland is that correct we are I don't prepare department. So Portland if we all seem to be a little to greener little bit cooler but after really a little bit more aware that the. As LA is it's it's perfect it's perfect and that's and we really got them and loyal following in Poland quite immediately we got started this in 2007. And that and that was fantastic it really really knew that we were armed. The rights track and then mrs. walk consumers want to especially for the outpouring of support that we got from Poland immediately. She's even knew it's about eight years the correct. I do research before that I personally put in about two to three years before that. On if you look if we can get ended gem quality of the conference started I mean blood credit diamonds weren't heard of but I need NAFTA would trading diamond they traded the Hubble. I mean it's the hardest known substance to man if Ferrari actually using it pancake type elect. I know they did this season and medical on the appliances and played the deterrent technology existed it was just really getting into that gem quality. Said that it was done now did it take a lot of research. Can ask about the space shuttle and the Ferrari do they do is that from liquid form the word to the actually correct blue little diamonds on each and that they took the that might be painstaking. At a I know it's it's an amorphous diamond to product to that too active Qaeda the Karzai then. I mean it's a personal doctor Samantha it's just. It's and it's they'd do it makes things he'd prefer. So would really what you need to when you don't displace. Our conflict diamonds still problem today and in in the years that you've been. Doing them harm you dollars and it has says things changed. And unfortunately there's still a really big problem and it does not get paid attention it deserves and I mean. I I have back to back announced that starting this like here after I got this hootie about how remember the movie blood diamonds came out and I was really excited that's. You know we should really go with it's it's being pursued by a spices cinnamon down a life of Leonardo DiCaprio. Maybe it will help but unfortunately diamond found increased that here. Like they do every year because there was no alternative for the can feel that. And it's it hasn't changed it hasn't changed from 2002014. It was estimated that over 48 million carats of diamonds. A mind under horrific conditions. May they waste the international diamond market. And that's a really. Finally from one country and finally the conflict diamonds that we are aware option you've got to understand that a lot more that we we don't even know have been smuggled out. 48 million character diamond dog international kind of market of conflict diamonds found if you change constantly shoots. The problem is far from. What kind of environmental problems as mining diamonds calls to. Bullied kids it is destructive manner so I mean that's I mean in Russia there is a diamond mines but it's so deep and so wide. That actually have the no fly zone over it's but couldn't there's been incidences where helicopters have been sucked into it. Is there because it's it's creating a good atmosphere because it's so big and this huge hole in there. Nominated go deeper and they go wider and deeper I mean it's devastating because the natural environments that ecosystem at a disrupt everything. I mean I've been to Syria and I've been to Liberia. And it is like crazy the mandate that they it's really disturbing to see. What happened to environment and it never recovered it never palace. I mean if we if we wanna go a little further to and then this mining for gold. This goes as you know within within engagement ring and they have to mixed earth put cyanide to release the cold. From the war and that's irreversible damage to that into the earth. Until actually in all ring designs please recycled metal to win not money for that precious metals he's done. Come because I mean that was a huge problem that needed to be out adjustable that'll. Or neo lab created gold in the future. I don't I don't count me an idea as sympathetic aren't I we'll tell you guys are doing some really great stuff that's super extra hard here. It is it is really exciting it really is I mean I love it that the just the confidence responses that we're getting. And you know this is the diamond industry is just so. Heavily involved an old ideas and altercations and we really going into the future. Senator diamonds being sold all over the all over the world. We are aware web page where hundreds of web page that means dot dot com and Leon global we have many clients. In Australasian New Zealand about Australia that in Europe and Canada. He should patent the very popular in the in those countries to do we also have a shattering here in Poland tropical and customer. Come and I have to urged people to visit our sure that there really deluxe experience I wanted to change. The whole pressure buying so if you make it upon the pressure really actually close the siren. Especially if you. Outfits with a personal shot all the you're fully questions that you think differently neither one of you know additional store. Do you all I diamonds to be exceeded PDs for yourself and trial oldest black defiance. I'm with a beer cup panel or you know I got the wind it's it's really a deluxe experience. Some super nice. It does get submit what and do you just say Patricia Arquette was wearing the largest lead created. Right now it's a lot is corrected right now my largest ones that would growing in a colorless some very good grades is this tree access. Three Capra bell curve on diamond. And bad that that's any gonna increase. You know all the time that technology gets better. How long does it take to make a government. It takes six to ten weeks. Come to grow to maturity. Am at it it'll it'll eventually slowed down and stop or change colors and so that's that's when it's situated. And then we take out the chamber if he can pressure. And I mean it's a rough diamond obviously isolated that looked very much like a rock and we need to see. And exactly what what we can do with the principal and I didn't feckless and the crew to get it out of there. Are your lab created Evans made here in Portland. They're not an automated animal fat lab so what do you think the bride and groom should consider your products other than that maybe traditionally gives them the wedding ring. Full that this there's many reasons many reasons the main reason we're seeing. Half the men chief liaison over traditional jewelry store is. With sleeping at the price it's the price that's really the tipping point from my staff continuous. Okay diamonds are roughly 40% less and how hybrids are at 97% less the cost. I heard my diamond and I'm intimate consumer no longer buying into marketing pitch that we should spend up to six months. And I did salary on an engagement ring people are really starting to to change their their way of thinking and thought our traditions Danish nations. The second to. The main reason is that our customers choose me don't have. As Billy King is that these for the market mavens these of these for the consumer is that our. Very concerned about when their products found that they purchased comes from. And they do searching for a conflict train environmental group I'm actually found engagement ring anti how many people. And I met him that's saying dust could have been looking for ever for the product of highly came. Came across thought because they didn't actually think it would exist but so we don't know who. What sounds like is either a lab created diamonds sounds almost unbelievable. Think highly of them do that the diamond can be made in the lab. That precedent. It it really is fascinating. And I mean it's only getting better Nevada. An and that requires people to come into the serendipity did you have any questions or concerns we can see it yourself. Under the can do order on line to offer fifteen tackle for a thirty day now thirty day return policy. That there was no response quite the doesn't cost you a thing. And they can actually be the diamond for yourself just so you can if you concede everything we're saying that you an accurate. So did you tell us once again what the difference between a lab created diamond and diamond hybrid is. So are. So I'll allocated diamonds are made by placing a diamond feed into the chamber of heat and pressure that mimics. The national Brian process for the diamond. These are optically chemically. And physically identical Carner my diamond no difference which is speeding up the process of growing at a time and very similar to head to maybe making I think a freeze up. What you believe speeding up freezing water in your Monday an environment very fit going out late gent and freezing and bury them I still frozen water identical. Tom the Dow hybrids. Are more often infusion process so we take. A pork Christo which is not violent toward crystal that we make Tellabs. And newly infused the manmade diamond on the Al Saleh. Kind of very similar to a cultured pearl. If you if you know how how that that's mates and so they're doing it like this what you're seeing is time and so as to exactly the same beauty of the diamond polishing get the cost stand 368 dollar star acts. So these are absolutely stunning the only difference is you know try to hide their nine point two on the Moscow the mineral type of spell where Dimon is its head. I'm so that's really the only the only difference between the hybrid and a half my diet and stay there really that there are two entirely different contaminants. If you really want to hurt my diamond but eco friendly and a little bit less expense who spend the lab created diamond Steve if you want something that's significantly. Less expensive that's still has the beauty of the diamond stay in the time and hybrid is the right choice. How long does it take agreed and earth mine diamonds is it. Millions of unity they're getting. And depending on where they are. It did work a little bit different that they different locations and in the hardest on diamonds. Two men are in Australia and then mostly pink but they take longer to create an hour. Sounds so if it does buried I mean these these essentially spending millions of you at all. So sexy weeks it was a glove reasonable it. In the spirit in I thought I decided what we can expect anything less fear. A little snow once again what your would say it is and where people can have a look at diamonds. So let me Donna dot com and IA DO NN saying. Dot com and we have personal sort of available by trying email and live chat is definitely not a line and I know a lot of people think that. Went down with web based businesses but no way to where real way here. Man we help you through every process on the purchasing and did you know predatory. Between they'll have a shattering hair and pollen that you can come schedule a time to come meet us and take a look at all the diamonds and out heading for yourself. While it's been a ton of information it's there it's like Israel does not have a little little science Mitchell scooped it it's been fun. As related it is fun I I I I mean that apple tried this void. Is that the curiosity of what we can create next element. And Emeka thank you so much of kilometres Gupta. Thank you really think at this time. Microscope does and Entercom communications public affairs program my name's Gary and if you have a nonprofit or public affairs organization that you'd like to let others know about. You can email me at microscope @entercom.com. Remember inter com starts for the need for you can go directly to the station's website click on the community link and submit your information there. Also we like to hear this program again you can visit our podcast page at microscope PDX dot com thanks for listening to mr. scope and enjoy your weekend.