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MiaDonna 121116

Dec 6, 2016|

AN INTERVIEW WITH ANNA-MIEKE ANDERSON, FOUNDER AND CEO OF MIADONNA AND THE GREENER DIAMOND FOUNDATION, ABOUT LAB CREATED DIAMONDS AND ABOUT THEIR FOUNDATION THAT HELPS TO EDUCATE ABOUT CONFLICT DIAMONDS AND THE HUMAN AND ENVIRONMENTAL DAMAGE THROUGHOUT THE WORLD.

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Automatically Generated Transcript (may not be 100% accurate)

This is meant to scope and Entercom radio Portland public affairs program pioneer blocks of this holiday season you might be out shopping for a diamond. But you know where that diamond comes from Tim you're the lab grown diamond. We'll show this time I'd like to welcome enemy get Anderson she's the founder and CEO of Mir Donna and company and also the founder and CEO of the green or diamond donations other enemy gallery of. Kerry thinking else sell. You. To me dollar as a world leader in lab grown in diamonds. And we actually have a true scientific breakthrough at the moment because after decades of research and development. Outside does that mean Donna can now precisely replicate the natural growing prospect of indictment. Because the truth is we actually grew diamonds in a modern day love environments that fumble beautiful and affordable than anything cool get out of the air. And it me a daughter now we have just grown in the world's largest. Growing in the US state laboratory diamond and it's six point 28 carat. So this is really history in the making could mean Donna a it is a big diamond and the best putt is that there are about forty they're up to 40% less than earth my diamond. But they're guaranteed conflict green eco friendly which is still a huge compliment to a society. So I think most our listeners probably understand what you mean by an earth mine diamonds or diamond you get from the earth. So tell us about a lab grown diamond. A lot of grown diamonds they are diamonds they're chemically physically and optically identical to earth mine diamonds. And that's actually according to Federal Trade Commission that just and that's not just may think Matt. I witnessed mimicking the natural growing process all the diamond in a modern day in that department at talent getting ice from their freeze efforts at getting it from a glacier. These are identical even though Ade Jimoh logical addition of American states that have gone diamonds and distinguishable. From our mined diamonds even under a microscope. I mean this is taken decades of research and development this is not something that hasn't just happened overnight actually found at my company of the ten years ago put it really pushing. Pushing the lab grown diamond industry but now we can actually grow diamonds that are better than any people let it out of the year. So side by side would anybody be able to tell the difference. There is no difference they got diamonds state that I haven't played just produce cinemanow Monday lab environment verses getting them out of this earth. We do actually grave on the side of the kernel and this is totally voluntary because we love the people have grown diamond and the eco friendly diamond. That we inscribed on the side of the colonel lab grown with the certification number of problem with a lot but it was great it acts but that's the only way to tell because these are diamonds. How do you grow diamond and how long does that process take. We got diamonds here in the USA which is. Really significant because I want my company and I diamonds debate and conflict free as possible like keep everything closed behind. And do everything here so if you expect apartheid south trying to stop the process of growing and me at all at cry indictment. By cutting a small piece of carbon and we coldest the fees. The fear that place into a low pressure microwave chemical vapor deposition chambers as trite as that kind. And then we released different gases hydrogen methane gas that. And we combine that with electrical energy which ignites a plasma ball in the chamber and that causes. Cobb and seeds to grow. I never really paid. About six to twelve weeks and we have a sizable Roth died and now and misses it it's exactly the same now briefly describe that the earth and it's grated. And polished and hot exactly the same as in our mind diamond. How long does an earth grown diamond how long does that take. Well we don't really know we know they've been there for a million BP is but we don't actually know how long it took to create. Found that the that that's something that's still feel the unbalanced. Okay and let you beams mentioned conflict free diamonds and blood diamonds aren't the isn't that kind of a thing of the past. Unfortunately. Unfortunately it's not enough flat found at my company overtake music L and I found out that most likely. Purchased a conflict diamonds. And a tie that there really had to be at bat away when I had any dispute giving a little bit of background when I first found that much I could purchase the conflict diamond. I got its sponsoring a boy in a diamond mining community. And so we exchanged letters I'm really got the inside look. What it was like for a little boy to grow up. In this environment in a diamond mining community and he wrote to me one time instead I had a fantastic comma hook with only one of my friend was killed. And right there as a mother I thought good goodness how come we can keep buying the product when it is hurting the generation of children. I'm premier Donna produces ethically produced diamonds in a Monday lab environments than 5% of the sale at every lab grown diamond. Got to try charity foundation to Corina diamond couldn't go back in TP. Diamond mining communities and positively reinvested these children. So they can grow food go to school and I meant time projects instead of mining the diamonds. That's a bit confusing to know the the blood diamond trade still expect. I mean that the diamond industry in general has had a long history with square with the human rights violations. And Eminem has been some reforms but in 2016. In many African countries rebel groups are still much horrific killing raping and torturing men women and children. And then played in them to line and in diamond and diamond mines so consumers really need to be aware that this is still happening today. And I mean it means that it would not even touching on the environment and diamond mining is extremely invasive on the environment. Diamond and in mining in general has the largest carbon footprint than any other form of human activity. Put that grew extremely detrimental to ecosystems and while Africa. His most diamond mining done in Africa. How about half half the diamonds come from Africa third many different other diamond mines in Russia and Australia. Brazil different areas of the world. There was like interwebs a little bit ago and there's something about Canadian diamonds can until about Canadian diamond is. I'm Canadian diamond. Yes this obviously haven't paid they come from Canada. I'm that they are extremely. Detrimental to the environment I mean. As to treat this diamond mines are drying out and so it diamond mining companies at going deep into the earth and to a more remote locations. And that is really causing. Irreversible. Damage to ecosystems and the environment. And for the Feldman actually just did a report on the environmental impacts of a lab grown diamond verses that aren't my diamond. And my uncle died at seven times let the entire amount environmental impact. Then earth mine diamonds celeb gone diamonds are just didn't didn't you. Diamond for it can seem a bit concerned about the origin all their diamonds their eco friendly and concentrate. The idea come to you wrote the book what we heard her story about how you don't have to start this company even the idea of a lab grown diamond where did that idea come from and how did you are you a scientist. Ten hundreds of cats I mean well we when I first. Found out that I wanted to conflict free diamonds I spoke of the boys that hey you know what I don't wanna Whitaker went on a lot of conflict free diamonds and through my research I found that really the only. True conflict free dining room are considering the environment. And she humanities was going to be something made in a lab it's going to be mad made. And I knew this could mean for ten years ago when we could only grow diamond to about a quarter of attacks. And done they Wear a yellow in color so that they weren't that pleasing to the consumer they obviously weren't going to be an option for the consumer ten years ago. But I need Pryor would create his tie event and that's Philip creating excitement. And build many on industrial purposes indictment ten years ago and it was called I probably get this gem quality. Because that we can control comply life and if they made the woman that lab environments so that's really where. The thought process who went. And though it hasn't taken a decade but we've we've really got the technology perfect and I'll I mean six point two a carry it. And how we really didn't touch on much is is the price difference. I mean that there up to 40% less than the six point two a carry the largest with grown in the United States. Is 52000 dollar as the compared to the earth mine equivalent. It can cost over a 100000 dollars. And I mean that doesn't really relate to a lot of people but the one parent most popular one carat diamond in the United States. In a lab grown diamond is 3600. That are earth my diamond is gonna cost about 4800 dollars. So it's significant. Difference. Out and that's why millennial the loving house not just for the price break. But they appreciate the technology it takes to grow a diamond and the fact that it didn't cost the environments are or someone's life. Let's yes it's less expensive on all fronts. It. So what do you say to somebody who maybe thinks if they give you the a lab grown diamond to somebody that they may be perceived as being may be cheap. Well that's just really Derek my diamond marketing for the half century. You mean really. Diamonds are a marketing pitch that until we're all still buying into the marketing campaign across the country that we're able don't buy into it. Lab grown diamond just the evolution of the diamond we now have a cleaner safer way to produced Ivins and I mean. It's pink bed I mean 25% of all couples in America at feet it will get engaged this year will get a gauge during the holiday season. And they will spend about a quarter but found that calorie their annual salary. On indictment and in that is significant. And and rough diamond prices are about 75%. Since 2009 and the top of them I can be very unattainable for many people. So lab grown diamonds and these people shouldn't stop their life golf together in debt it's just it's not what they shifted to lab grown diamond. I really. Found the perfect. The perfect diamond for the consumer it's concerned about the origin of the diamond in the price of their diamonds. Can we talk a little bit about the price is wire wire earth mined diamonds. So expensive. Well there's really no legal way to value a diamond and diamond price is wrapped in emotions. And what's the dreams and represented in the in this diamond so really it's an artificial. That's an artificial pricing structure. And so blogger on diamonds we just decided that this it's not going to be a monopoly anymore where come in and we can after the prices. Realistically for the going to be up to a 40% less than my trying to. That's just obsolete museums so look ma thrilled that you hear that you think you can make a diamond in the laboratory. Yes we can actually cash and this is really an exciting time because the diamond industry how to evolve eventually and we are here my finally doing it. And on the phone probably here on Portland jail I mean there's an and we have created the largest on the USA and they did this. Students from the law Portland so it's it's pretty exciting. There's very setting the right here in your local nowhere of the diamonds made are they also major important. We actually make our diamonds in in Washington DC so we actually have a and office also in New York. And Poland and we make them in Washington. Do you do your lab created diamonds come in coached. We do yet we can we can do any cause we can DL it. Pinks blues. And colorless but cool that's really where the technology is but could we could group. Colin diet and am very well you know about you know eight years ago but getting them Collison was really whether technologies. Actually advance. I'm in the past couple years we've grown exponentially in our technology and now we had a perfect. I mean now a lot of ground diamonds actually better than 98 and ten I've diamond mines. Because a lot of people when it when they're buying a diamond I distinctive then that's full faith. However there also type of diamonds this type one diamond and type two diamond. Taiwan diamonds are very common and what you'll find in most jewelry stores and I need to diamond mines will be a type one. But then missed the period at the diamond which is the type to. And it's extremely rare and expensive and really only reserved for royalties or celebrities because they have an extreme pure form of carbon. Which makes them hotter and Bryce has been the common type one diamonds. But we are producing every single mean Adonal I've grown diamond in a type two indictment and they still up to 40% less. So they actually the more secure. Than than most diamonds that he'll find eventually restore. If somebody listening wants to income and invest in a lab grown diamond for me it on how they do that. We'll have a shattering here in in Portland to the deployment only cherry and so incumbent sit down with one of our lab grown diamond experts. Which the siren Downey had bought the finer appear and I ask all the questions will pull out all the diamonds and a lot of stories so out of there really luxurious experience. I'm all we allocated on my that means on the dot com. What are the most common question you get when somebody comes in and sits down with you. People don't really need. Did they need to be reassured that they the real diamonds I think I think that's been the major hurdle that people need to take kids to get popped. Again I said that that the earth my diamond industry has been a marketing campaign the last century that rove told buying into this is very mutual a lot of people. But once they come and sit down left and he had diamond field certifications they realize that they are diamonds chemically physically and practically identical to hurt my diamond. And then when they see the price pig. I am and that the fact that they are eco friendly and conflict free and they do get back tie charity foundation I mean it's just a win win situation. Do you have to convince people that these are not cubic zirconium assumes. I would not not so much anymore I feel people have to have gotten popped the enemy cubic Chinese cubic committed there's no carbon atom that all right now we had just. Creating crystallized comment. It's feeling like I said it's it's like getting kind premier free very near controlled the modern day fees that they freezing page two over that getting further damage to. Grounds for men and natural glacier. It's exactly the same we are creating Chris slide carbon in a Monday labs found exactly is and it's what we would have found god that the year. That's really helpful in trying to understand what the lab grown Iman is such a great comparison. It is PF that it really really help people. Kids get there get their head around Lecrone diamond. Tulsa also about the million dollars diamond hybrid. So we actually have hybrid. And as I said when I. Started to me Donna and company ten years ago we couldn't grow diamonds to what we can now. And so we were pushing the technology and the boundaries on black crime diamond but it still wasn't there and I felt like to pin is needed an option immediately. So we've developed a hybrid. Out and now it's not so it is it. It's a hybrid because they either the little bit of LeBron diamond technology and also simulate diamond technology. Do we stop with. Up horrific crystal point out it is just crystal it's not carpet and and then we infused. Lab grown diamond on the alpha layer. Can by doing it like this could get the price at 368. Dollars per carry it. I am and now we can also get them Collison and very large sizes. The only difference is this not it's not as hard as it hurt my diet and it's about a nine point one on the mark Dell were a tie in the content. So we that's why we developed a hybrid. Found that confuse would have an option immediately. Two and heard my diamond but now we are now we have pushed the boundaries of lab grown diamond that we have a lock on diamond dot cauliflower growing diamond. Perfect. You mentioned a little bit ago about the four c.s that are associated with them but a diamond can you tell us about those foresees. So that is how a diamond is related to when a diamond comes out of the earth or for comes out of one about chamber of the he pressure. We don't know exactly how it's crystallized. So there will be different colors that goes to it too good deeds to an end in column will with a college. And then they have the various cuts. And various car he is and different characterizes. So depending on all the guys foresee. It would depend on the price also diamonds and they do vary considerably PG can have. Maybe at EIG and column which is a little bit less than from the dvds to my college Simon that you can get. By you can get a good pure act hot on the diamond. And it will increase the color of the could the hottest it's been cut so well so there is a few different tricks to trade. With with the the four days. We're talking today with the enemy can Anderson founder and CEO of me and on and company and also the greener diamond foundation. The enemy can can you tell us a little bit more about the green diamond foundation. The granite graded on a foundation I created ten years ago. Together with me is dawn two BS system together at the million dollar produces. Ethical lab grown and Ivins at the bid 5% average sale of allowed growing diamond. Goes back to our foundation to create a diamond so we can go back to these diamond mining communities and positively greens best and to them the right now we have. We have a lot of different agricultural farms sincerely and in Liberia which is where we're really trying to focus right now. And so these children can actually grow food and go to school instead of mining that Ayman. And it's it's amazing that the idea that the conflict diamond and blood diamonds who spent in my mind. Anyway it seems like that's discuss something of the past but you say it's really not. Unfortunately there are no reforms we can guarantee. A dime into the conflict free and something that I really needed to tell containment. Because the term conflict free is very confusing and it intentionally misleading. I'm good my thinking that the heard all of a conflict free diamonds certified by the Kimberley process to be guys which are restored it got her complicate diamond also yet we have the one. Certified by the Kimberley process. But it's so unfortunate the diamond industry be hiding behind this. And intentionally with two misusing. The term conflict free and what it means to contain it because my definition of a conflict free diamonds. Such into the Kimberly process is two totally different things. So a definition by the Kimberley process a conflict diamond to the rough diamond that was mine to that area controlled by insurgent forces and needs to fund war. So this means that diamond if it was mined for example in Zimbabwe which right now 2016. Is notorious for killing raking in inflating hundreds of mine as. These diamonds from this area I consider it conflict free. Under the Kimberley process. So in spite of these diamonds were mined under horrific conditions. They did not directly fund war but even if the child was killed mine diamonds. Is market to containment at the conflict free diamonds. Simply because it didn't fund war. So that's I think is and it's not okay with made. Do you know it's it's it's it's it's not so containment this domain very very misled. And that's why I find it so important to raise awareness about earth my diamond and that now there is I just have a much better alternative or ground. What are some good questions a consumer should ask him out should they when they go into a traditional diamond jeweler. Quality you really wanna know argent on your diamond to I mean that that's stuff all comes back to. But unfortunately it's so tricky to know the exact origin of your time and I mean when I found out I'd much likely purchased a conflict diamond. I'm there at the bottom of my certificate it said assumed our agent. So could we an old diamond mines that they Owen dot com one cutting facility either in Israel or India majority of the time. And so the origin is just to go now I know no one really knows. To dot that is that is really difficult and I can think concerning. Concerning to me that you just need to off questions you need to know about where the food lines where this was. Cut to where this was rated you try and find that supply line all the way down. The start she can go. What about the economies of the areas where diamonds are mined doesn't do if we stopped. And mining diamonds wouldn't those economies collapse. Move would be unfortunate truth is that this that the people spend my time inside than on penalties the money funds from his time. Unfortunately and in their economic system is in ruins where it play to which is very unfortunate because their land is so valuable. Mean Liberia is this the eyes of men Manhattan. And has more wealth and its oil with diamonds and gold and America has. And generally get to dale living in. Hong but he and majority of the population live on less than a dollar a day says they're not saying the profits from their diamond unfortunate truth that the majority of the time that money goes to high out. Found people in government or the money leads the country. And so that's why they need to. To have different industries that probably don't win and rebuild responsibly teach them. And how to grow food we took them to school could they really need to diversify. Their industry and it's also the resource curse too. That if one country is just relying on one form. As income when net income or that natural resources no longer available bin characters that you know it says that the state of panic they'd they have no way as. Having any any fun at all they just really need to diversify their industry. You very passionate about this. I am dance that I mean have been given out was ten years they're resurgent development. And pushing the industry says that just so I mean. Children should not suffer for a lot of diamonds for luxury items children to it should not suffer that's really what it comes down to. I'm gonna do everything in my ally to two. Make this kind of greener and then and benefit humanity. Years ago when he got that first diamond and you realized it was potentially a conflict diamond. Who hum did you think you would ever be at this point your life. No not not because none at all this I think this idea found me I didn't go out searching for a data just they just kind of evolved. Step by step I mean I go to Africa with my foundation the green diamond diet and sit and talk to the local from the children. And the little boys are talking about before that I sponsored where incredibly good friends and talk on a weekly basis and I see him every time I and then. In Africa he's seventeen now on and about to graduate. Graduate high school so. And very passionate about this than I I couldn't have dreamt how far this is gone now. Ten years ago. That's wonderful. In the last minute or so we have here let our listeners know exactly where they can find you. So we allocated. At the Allen line at media Donna dot com you can call left in our chat with us. Or you can make an appointment coming trash her room and sit down about that and and talk and not every question you have about luck on diamond. And we never got to answer the question of how you came up with the name of your company Meehan diamond. Have missed the mid got a media is my and my door cuts. And to donate my late mother spoke with me Donna I thought much sticking name. The two month influential women in in my life I mean my daughter's twelve now I thought that this ten years ago chased it around to people's pain mind. My name is me Donna dot com press. Yes it's been very involved and that is this is really a passion project. Is you've given us tons of great information that they really appreciate you being on the shelf. Yes thank you so much I really appreciate your time. And your attention that you bring to the really important topic. We've been talking today with the enemy can Anderson founder and CEO of media Donna and company and they're greener diamond donation thanks again for being on the scope. Yeah. Mr. scope is an Entercom radio Portland public affairs program on your clocks. If you have a nonprofit or public affairs organization that you'd like to let others know about you can email me my email address is microscope that inter com dot com. Remember Pinter called outskirts of the and he. And you can always go to this station's website click on the community link and submit your information there. If you'd like to hear this program again you can visit our website at metro scope PDX dot com thanks for listening to metals go and enjoy the rest of your weekend.