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Marylhurst School of Business 050618

May 3, 2018|

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Automatically Generated Transcript (may not be 100% accurate)

This is microscope and Entercom radio Portland public affairs program. I'm hearing blocks them. And today and we are ready to strategize. On the show this time I would like to welcome and related and is Merrill's first university's director of the school of business hi there and hi Gary. So we're done on the topic good today we're gonna have some great information coming for people who are. Living and working in the nonprofit world preferably first gets started today by giving some background on you tell us about tell spot and. You know I may have been better actor this school is sent here since August of last year and before that I worked with. And oil barge nonprofit aren't supporting a lot of change initiatives and and a lot of that work with around connecting topped. They different pieces of the logic models from their resources that they are not perfect he used. All the way through to the impact that they want to have it had to leave really make the best use of those resources. And so our athletic tradition from that that world the nonprofit growth and higher ad I've brought Kevin that change approach in that change management. And paid. Connection with me. But. But a lot of way what might work its focus on over the years is really helping give you. Allow people to reach their fullest potential and active. It's of really eat and big US hit a market question and about about how to people reach their potential and and how do you measure that you know a lot of that is very personal to me individuals so it's not financial metric it's more of that. At a qualitative metrics can and companion that top of logic model our business model that defying. What we're trying to do and then connect. Different pieces that they had metrics Q how do you. Support. I support the mission of a nonprofit organization or in my case now it and entity at higher education. Do you find that that information is useful both in for profit and nonprofit. Absolutely well and not for profit world his has been it's been very cool like I used gained. This information and and really defining their business model kind of benefits successful. This successful. Companies are are good at understanding and there at the drivers have their business and coming the coming up with. We can you to achieve their goals now it it for profit company in in many ways. It's it's easier if you do that because the schools are our key error oftentimes financial felt. He did and did things that they want to measure our. Are they are pretty clear and easy to measure whereas NN nonprofit. That becomes a little bit more and the US now right now always the case of course there are businesses that. Employee triple bottom line and and better things that support. At more nuanced look at metrics but yes absolutely that this. And we train and the eighth at at that are hurt school of business is well let her undergraduate and business. We are trained them for careers both in the for profit and and then nonprofit world. So there's so much data available in our world today right there. So how can a nonprofit manager use data effectively to serve their mission. Well yeah that that's that that's a great question so we know and we've heard that did this. It being what what and it gets measured gets done and that I have found to be very true what people wanna see what they're looking at people are motivated you. To be successful and and it defines success. And and his seat act expect. Financial metrics are only he measures that organization's leadership is looking out then the financial bottom line will be the highest priority and the organization whether that is. Not for profit or not for profit organization. But. Nonprofits that really focus on that core mission and then values that they provided any needy. Can be much farmer successful both with financial metrics and went from day impact metrics if they're that they're focusing on. Providing that valuable service that stakeholders is something that all organizations in service to. Do you have mentioned should be should be focused on so. So when it comes to this question around valiant men how nonprofit managers effectively used this is. He had stayed active served their mission and I'm thinking of that Herman Leonard from the Harvard Business School. Has had they've coined had an interest in phrase. That he he called it question hero so questioned bureau is why exactly are we trying to accomplish. In business this to translate into a business model what's the business model. In nonprofit. We used the term logic modeled on what is that could mean that. Crisper vision and understanding of what we are trying to do. What's happened that we were actually that's but that's the hard work understanding what they were supposed PH even though we haven't even. We haven't even identified in metric yet we we have a room where actually most of the way there once we determine. How has the what we're trying to deal. Understanding how to measure our success in our ability to achieve those goals becomes much cleaner it's not easy. If you identify those and there are lots of there's a lot they're like fifteen to along the way that we have to consider that at least we've got. And I. In fact if you can't clearly tied measurements that are directly tied to this vision and a model for six acne organization and it is congratulation he gets to actually stop. Give me knows they start measuring network. It seems that are tied to the vision. When things that work that we're measuring how high level we we want it used those pilot a metric cheesecake and kill. That specific actions and decisions that need to be made and understand what those. Data points are that could try is decisions that could lead to change in the right ways to lead act. Closer to that question. At what we're trying to accomplish. When when nonprofit organizations don't assume it every human for profit organizations on the first term doubt collecting data. They can sometimes come up with a bit of what wishlists is that a good thing to him. I do you know that day. Beat you wish list can be a real problem in. In nonprofit organization because it really focuses a lot more fine. What he had people are trying to eat as opposed to what people are trying to accomplish anything they're really really different. But looking at that data that you want to hear identifying. Starting went. Within the eyes is a bit like that tail wagging the dog what we really wanted to deal. Is identify what we're trying to deal. And then what is it necessary data we need to help us achieve that. When I CI data wishlists are weak you articulate and define and and sometimes that partially to defend that they'll they'll wave that we're doing things today. And that's really what we're trying to avoid. It. And everything that is that it we do eat content parent stumble upon when we're looking at that data wish list is. I have is that he's so that they can cod managers spending a lot of time thinking about and looking at. Looking at Iraq data at cedar detonating reinforces that thinking that they have or that the work that they're currently doing a tactical level. When really we should be thinking about. Coming up with it with an organizational. Downhill and I I shared goal for the organization and so we're not. We're not coming up with a wish list around a metrics are they data that we wanted to see even more wishlists around the type of organization that we wanna be. And that dead nation that values in the cold that that will. It will dry cat. How can we beat the pats organization backed nonprofit center for for profit or university in the world and and then how can we measure our progress toward that once we are measuring their right name. There are getting actually do it at to achieve that goal then were we're going to be an all moving in the same direction in the right direction and. Because there is some is due out there I am kind of assuming you can find any data that supports any of your decisions but is that always the right decision. That's exactly right we you know EU could it absolutely and they eat out humans are are prone to. Lots and lots of different biases in our decision making and and week. Or the recognizing that that we will. Eating and then the to this day acts that reinforce our beliefs. Is is that he's a huge problem with that the volume that they had no way that we have basically anything available to act. You're reinforcing the belief that we had so. That's why aids setting things got ahead of time understanding. The definition of success and how success is going to be measured. Before we know what that data is gonna look like in India incredibly valuable tool in aligning incentives and really helping. It did give us an objective. An objective view of what of what the organization in China's growing due Len and what they're trying to achieve. We're talking today with and rubilian Merrill first university's director of the school of business. Tell him what does it mean to respond to data in real time. So that's it that's a great question we have. We have a little different different types that they have day. That once you've identified what you're trying to do you live and learn and understand how to gather quick and easy early indicators of progress toward that thing so. For example. If you're in an organization that that support membership membership be at your organization's ability to retain members. Is. Is really important that using an asterisk report a report that how is. They give you the information. Before it's too late to do something about it is actually far more important and valuable to an organization. Then at that final retention and number of any beef fed to the border to the higher level decision makers so. The ways that where you gained stature and responding to data in real time is by identifying. Goes to early indicators of where we're going and how how we're dealing what our progress is and then and then. Taking action at that time. That highly next the and the ability to trade is something that's that's. Timely and relevant and useful. It sometimes can be even more pardon the leader not then that dated accurate he had it at a fine leveled so for. If we're collecting direction only correct information and it's helping to guide her decisions. Earle. For relief. You know it in real time they can't move that's faster and further than. Are are you irked counterpart that might be looking at a lot of data after the fact and going gosh I wish adds I wish I would have known that was known. When those members who were going to leave her or quit. Can't. You know so that I can I could have changed that. Can you I was reading an article of yours in the suit that. People fall into the U looking in the rear view mirror pattern more than looking forward. Yes that's right we we look at every premiere and leave we gave back and see wife. We know we can see how we did last year letter performance with overtime but. That the environment has changed to continue to change and it will continue it changes so the dad stayed. Were creating an environment continuous improvement is that they that they give you an indication. Of what is going to happen in the future what's predictive what's. What's coming down will happen if nothing changes that I think my behavior and thinking you know that that I'm giving don't change. Where where my likely to be ends in six months and then and I happy without it now what I want and if it's not what are the levers. Where they drivers. That. You know that. Is this not only can help me to achieve in the end you better and that you know put it that comes from Dade dad also comes from idea to. It deep. Internal understanding of of what the businesses and for your serving in Powell. With the value proposition and don't believe it or not a lot of the where can analyze data analysis is much more. They did working much were aligned with business strategy at a organizational change the name is with the volcanic around that. The data itself. The Lewin a nonprofit should be managing data collection and reporting. You know it depends on the size of the organization and a small nonprofit. That you did managers on him the responsibility falls and that's. You know having did it works to open an allergic. Organization and that people who are collecting and reporting that they are authentic different from the people who are actually using it. And it can create kind of a disconnect because the people delivering maintained. I think and understand a lot about the eight at that don't have an understanding of what that needed doing or how it's driving decisions. And the people who are responsible for this strategy in the decision making don't. Necessarily speak the language of the pain of people and so what I eat and trying to disconnect between their folks. In analyzing and presenting the information and he had it you know they may build it to the prick I. Lara requirement for definition but the managers who don't really understand that world. Didn't do a very good job of defining marriage needs and so we eat we eat we get a disconnect between what. That this this really leads in the forward he had what is being delivered on the data side. And don't Jones and Al I was gonna say that. Part of this you know what that what this school of business and what an NBA Eric thank you created this could deal it outbreaks that gas that help people. Did ballot access at skills that both in the world and understanding metrics and data and change and and also understand strategy and and how do you build a business model and help. At some of the value they say you can get in VA is to get. Get an understanding of both. Seems like there's so many things considered these days. There are and make your head explode out of Russia but the so when developing got a strategy there's three elements that people should be thinking about could you talk to those talk about the. Yes so there to secure creepy element when his consistency. Celebrate we're collecting data over time we wanna make sure. That's a measure is consistent. What I what I describe when I when I got about this is that they they number itself it is less important than that then it's performance over time so. If I were to tell you that this scorer on a certain metric with a 52. You wouldn't known for 52 went to Korea ET if if it was bad feeling you know what what that was telling you and like I told you that last year. We had a forty watt. And it and our budget number that you know to achieve our goals. He's a 47 now we now with the way our 52 are actually as we're actually did it actually meaningful numbers though. Adding. Adding content in the end and making sure that we're measuring at that came over time we're measuring at this same as per. And they're moving around is is really important. He added that consistency you know it's it's like dipping your toe in the water and and measuring the temperature that work we're doing things and it can expect quite. A lot of time that the problems here with consistency is organizations get you caught up in the precise definition that they say. I do I need to get this definition exactly precisely right and so we're gonna keep tweaking and making changes that kind of you know. Will it and you could be to be perfectly good perfectly accurate. And I and I would argue that bad in some. In some metrics out all right financial. It doesn't would fall into this. Category that a lot of these are qualitative metrics at the ability to measure have been consistently over time will help. Deliver more around continuous improvement then. Then that precise accuracy and that they. The frequency of the DA is the next Alen man and that is to relieve that tie in the between a win that the Arab community kind of getting communicated. As well as that. As did when breathing it so you know they say information is like spread. It gets less useful and worse scale the longer you have it would where we sometimes when we're delivering. Information and we see how quickly especially when it comes to customer feedback. How quickly can we even deliberate act customer feedback that today's decision makers in a meaningful way in real time so it's not about. Collecting and spending a lot of time aggregated and making a really beautiful report in the waiting tell you that everybody theater and it came around city in shared a report. You know that did that then we deliberate act that that it really reduces our ability to make quick deliberate small action than. And I had seen these incremental changes lead to really beat a meaningful change as this if I were looking at back considering frequency. An electronic transparency. At that prospect for collecting and analyzing displaying an understanding gate at. Needs to be transparent and this can be a real tool for I nonprofit CEO our leader Q. Communicate that vision because a lot of times that that there is this big broad vision that's sad for. But today's edition can be interpreted in a lot of different ways I heard it I heard it disk writer recently. I'm by a colleague of mine named out of me and he he talked about that debt parabolic thick thick. Blind men and the elephants and that vision and can beat Dallas fan that's perfectly clear and crisp in the leaders trying to diet. But their leadership team media art are one of them has had conversations and feel the task and the Netherlands. Is describing ear and Netherlands and he's writing a tell REK all. And that can be very similar with it with a vision and nonprofit organization. That we need. If we have a really transparent way to describe and understand it measured success against bad vision and that can really help align both the leadership team as well as their rank and file folks there are a dinner out at hand trying to achieve commission every day. Well because there's so much data available can organizations find themselves getting into a little bit of trouble relying on that on the data for having too much in front of them. Absolutely yeah when we are. We would we are all rallying in the a lot of times that happened with the data which lets say people say oh I needed he had this way and that plan this way and I wanted to. This retention numbers fell apart that I need to and you can't analyze that you look at it in eighteen different ways and and I can really get people stuck in looking at that speed Arab media then. You know we're no longer a nonprofit or are things that were research company just asking question that our data and and and people who who like the ad and I can find that. Traffic well can get really. You know excited about that spending as a whole afternoon you know analyzing data at. When really lower Chinese deal is it to create a small that of the data that will. Support that vision and anything it does it support division it doesn't support that they'll Roger model has been despite all. That we are not looking at and we have their breaker should not. Can not use that in in the baking up things about how you identify. What you're looking at what you're not it's Friday is this what is specific decision. What specific action and will IK well I do that will be different as a result of what is the dad tells me right that's. That's really a question. Should data have been useful I'm not leave June but two helped to guide you okay. Economics and it's. So they'll tell us what resources are available to non profit managers who wish to change the way their data is collected. Yes showed that. There are actually locked every person there are heard there's some free resources especially as we're getting into this world where there are a lot of the vendors and companies had. I found when I was when I was deeper and that's where all that attending feminine networking meet apps and then groups in the community. That are oftentimes hosted by providers are can actually be quite helpful. Whether you're. The organization uses say a tool like tableau or salesforce C. Care for writing network that's a folk in in the region in an area that will. Get together and TARP through using tools used to solve business problems and and so I have found that he really. Helpful there also. As you know being a leader in educational organization watch says. Educational opportunities that integrate these that they had me at application of strategic manner in management principles any meaningful way. Well the last minute or so we have here can you let us know how old nonprofit managers can get more information from Merrill burst or anywhere really. Yes so if you're looking at Aladdin EP if you're interested in finding ways that are hurt can heard you know that you can. You leverage it more formal education hike in NBA or an undergraduate business degree. You can't be beat you know I've I hope that you would consider. It can cater you know and I degrees and looking at Merrill Hearst we have a focus on adult learners with Eric. A lot of real time applications that a problem that we're solving. It when you do when you're going to school at night or on the weekend can really be applied. Hewlett. If these data strategies and things during the day. We have me learning from a variety of industries says that for a profit and nonprofit people are coming together and they're collaborating or ground. I'm solving problems that are really multi car accident and that says are rich in. The liberal arts site is well can help us bring him not only that that analytical honesty and the business side but also feminist bigger. They are bigger questions. And we have lots of support so we've got people here who do understand that you know when I was a nonprofit leader that was going through. Trying to decide what what I was gonna get my eight. Continuing education and I decided on the NBA. But I was a little bit intimidated Friday Yousef stayed at numbers and metrics and I thought that that would be very difficult for me and and while I did challenged me it actually was that that he said my education that I found. To be the most unique and valuable as I moved as I move forward it eating it change as a change agent in the nonprofit world itself. So yeah narrow her ski go to marrow her start edu at the web site really began to get into our MBA program. There are also other NBA. And and certificates and other things that you're really wanting to focus around. Business analytics and data that are out there in the marketplace that they can provider really I really strong background Korea. You know I have to tell you every time I've had somebody from Merrill Hearst on microscope it's always such great information and today has been no exception. We've been talking to David and Ruble and Merrill hearse university's director of the school of business thanks again. Mitchell's go fees and Entercom radio Portland public affairs program. I'm Gary blocks and if you're involved with a nonprofit or public affairs organization force you have an idea for an upcoming show I'd like to hear from you. This is a microscope PDX dot com and submit your ideas you can also go to the station's website and submit your information there. Thanks for listening to metals gold and enjoy the rest of your weekend.