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The Safeway Foundation

Sep 4, 2009|

A discussion with Dan Floyd from the Safeway Foundation about the amazing amount of charity work they do and what you can do to help.

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Automatically Generated Transcript (may not be 100% accurate)

You're listening -- -- don't have a series of interviews with people of interest in northwest Oregon and southwest Washington I'm your host -- -- when you -- a big chain grocery stores in the northwest I don't know about all of you but the first -- I think -- -- -- and again I don't know about all -- -- listening but after working three -- -- -- wanted to be -- -- stores I was able to pull some strings and become part of very very very exclusive club called the Safeway club might even have -- card -- in my wallet but even -- I have this -- so exclusive connection with -- I had no idea that Safeway is also a huge huge force in the world of philanthropy. -- and ranked philanthropy philanthropy you know what I mean. Through an organization simply titled the Safeway foundation since they were gonna pull the lid off this thing and expose all the good work they do and do that I have with me -- Floyd from Safeway Dan thanks for joining me to. How are you thank you and -- are you I'm look do all right so it does today he didn't tell me you were needed. Usually works particularly yeah I was checker serves are almost a year wow okay. Yeah I got pulled some strings I got in there I didn't have to work my way up as -- carpet runner or any idea courtesy clerk any got to sort of looking for the fancy term. Yes that I was never never critical work I got ready and as checkered because my aunt -- money. And I was really good at and I gotta -- Okay and hit Claudia February and so when you were rounded do you have little safer foundation in existence. I have no idea casual thing I didn't even working there I hadn't heard about it you know I was 120 something that was just there to make some money and do what I did you -- -- that -- I had I had no idea at a bingo understood the stores of course my whole life but I had no idea that this was an excesses that want to get ticked off lets give our listeners -- -- background what you do for for the sort of foundation. Sure I am the public affairs director at guerrilla extractor for the twirl there is divisions that covers -- 117 stores. An -- southwest Washington. Under Lou stores -- in orient the of the public affairs side I think it's been pretty self explanatory I mean any any time we're doing public relations stuff. Again back to the community and a lot of the mentally spot in the community in the go relations is that lobbyists. But before it got they played two years ago and I interviewed your entire process tonight clearly understood public affairs and their relations. And I got here in the though by the way part of your job is. Running into the Portland division they put foundation. So it's it's been a pleasure and you know really -- part of the job horrid you know not. Not a lot time lobbying which means there's always an opposition and escape -- the -- foundation and give him back there's really never in opposition people are happy go to really. Nice part of the job. Yeah I mean kind of the same though I do this program but I am also afternoon show producer and co host of one of our stations and this was something that was like oh by the way you're also going to be our public affairs director and it was like oh okay. -- but I tell you what it's been so satisfying. Ended bid first it was just like an extra job to do but I have had such a good time like learning about all of these charities and all these. Nonprofit organizations in in our community that I had no idea even existed. And it's been a lot of fun kind of what and other people know about it and that's a case here I had no idea and I don't think a lot of people know bread that safe way is involved in this were can't pronounce philanthropy Flint ring of death. -- -- Yeah when it live is brought to me that was like taste -- safer wants to this it's. I I have to be careful 'cause with the public affairs program. There FCC rules about you know wanna make it -- can't be like a commercial for company we've got to talk about charities and yet talked a community events. It's like it's it's safe way I can't do that and they're like no no no. -- -- does all of this that this election oh I had no idea so I spent some time on the website and good lord. -- -- do a lot. So well when what type of organization this does is safer foundation support woody woody is what into. I think you know if you if you go to the source I think the most visible thing you see is. The the four major fundraising campaign DC throughout the year and the other designated tournaments. -- -- company wide all eighteen underscores. -- gonna do this every year and so for instance in April we do that people disabilities campaign and and right now I -- we give these -- skills and Special Olympics. -- -- -- prostate cancer currently if he -- source due to brokerage and money for muscular dystrophy so. Jerry's kids and then -- on the we've come all. Grown to know over the years conclude that happened this weekend and we get to go present a check if we can't and then -- most popular campaign. And October is the breast cancer awareness campaign and and then that's just every year and it doesn't matter -- -- Communist. I campaign just goes really well. And there's just this Safeway foundation -- Ask employees to voluntarily get to the foundation which allows us. To support a lot of the local programs and the neighbor to communities -- trauma stores are really trying to spread that out throughout all of our territory. Let's -- -- somebody walks into the store and they want to give what is sure he's what do they look when they come into the store. Generally and just -- -- she's directed the Cheick Samb and a lot of time -- that's part of the job this. The checker to to ask the customers around up during those months. But outside that it's simple it's really easy it's just leaving the cancer out there and people by instinct or reflect now -- They often -- drop -- change America. And that that -- there goes directly to maturity. A little Italy may play on their little -- yourself org in May uniquely equipped foundation a lot answerable to designate that. Throughout the month. Share -- and now these are also involved it in this organization called Lowe's and -- spray my totals about that. -- and Agassi you know it to backup hope that the answer questions are around giving priorities revolve around hunger relief health and human services education people disabilities. And most organizations can fit within that but they're certainly priorities even among that. Answer and like the first half and -- really and her grow restore sure and that's also is the it should be number one right. So -- position is the -- do a great job around this community the in the tri county area mall Momo Washington Clark County in the and the Vancouver area. Helping elderly folks and people to the building if so could also percent to another one or categories. And so we've kind of made it attractive and -- they put foundation started giving to them but I don't like or dislike -- operation like the way they do things. No unfurled amend it to try to maximize our dollar and get as many meal. -- people need to -- possible and then during tough economic times and obviously. That's critical. Bright so you guys who lows and dishes that's that's your focusing on right now said. You -- Jerry's kids but then. Right right I mean there. Right now during the month of August we have all 117 stores within the Portland division territory are dedicating funds and muscular dystrophy. However continually were done voluntary employee giving which means. Even -- the foundation we have a different a lot of money. And that we continually receive grant applications written in loaves and fish is just happens to be one of their argument here right now do we we give them an unrestricted dimensional they've chosen to do is raise awareness which right now -- you know. Click hypocritical for them and raising awareness through a radio campaign. Like this one back here we are. And do you do we have a website furloughs and ditches -- that Israel doesn't look one up. -- we do. I don't know off the top of my head bit. Let's trials in dishes dot org suit comes up and Larry I don't know that's one of Charlotte, North Carolina. -- should -- local officials -- area or meals on wheels -- Loaves and fishes. Online dot org area I'll say go directly there learn more about them that's and one of the many many journeys you guys to help out. Get an idea to give people an ideal of just. How much good you're doing. I'm looking here your website as is during 2007 your retail organizations donated more than a 110 million dollars worth of merchandise to local food banks and hunger relief programs. And that's just food you donated that's not counting what people through -- the containers were. Yeah exactly I mean that's right in what way you're seeing Larry is that supplements Safeway is doing anyone who donated to him that's. And we have to monetarily as part of the mission but it's completely separate with the with the safely foundation built on the other committed Cheick Samb. Or most importantly I think. They're probably why you didn't even know about that when your work the next it would be safely foundation is relatively young and in the Portland division it's only been around since 2001. We'll yellow premier does I don't wanna date myself but I org they're like 1992. Wanted to get -- I didn't I didn't -- the terrorism -- national picture and and again a -- it's being -- I don't know items 37%. Hello Joe Biden jaw you know part of my job is only in the Safeway foundation to use the employees. And then this this is what you get your dollar system. And when we support locations physically -- -- -- support prominent cancer -- we're helping to cure cancer and we will explain to them what we're doing. And then we go back to them to me there would you like to give and they don't wanna look fine but after they voluntarily choose to give. They're they're giving back -- these organizations but then once we build a healthy foundation we are able to give out money were able to build back up again. We go to that if I go the employees and I. Tell them how are spending and I asked them for their own priorities. Within the framework of the foundation and we continually ask them if they like to give to you certain organizations. Kind of choose where their money's gonna go. -- you gotta you gotta yeah create ownership and -- and not the one thing -- want to folks outside they put a note let. Most of these -- come from our employees who voluntarily give weekly or other paycheck. Yeah I TV together paycheck you never see you don't think about it. Correct that's gonna help somebody out. -- I mean a lot of these employees that are are struggling themselves still nothing that -- -- with them yeah. -- got all just different but they have been -- of their choosing to give even though they may be struggling themselves. That's great and then anybody goes to check stand I mean you can spare buck or two. Throw at I mean how many people do you have go through your stores and a day. Oh boy Smith I don't know -- people -- just a little smoke and they say Sampson memo saying gazillion you know built on animated ought to give or take a few hundred. So let's -- you take a gazillion people everybody's so and in about -- that's a gazillion dollars. Yeah -- a jury in the forefront boats for months of that talk about it the thing it. A lot of people you know blocker to you may seem like a lot of blue media roundup campaign doesn't fit your bill comes at ten dollars and eighty cents. -- do you like around up to eleven dollars to get twenty cents to breast cancer -- here. Or muscular dystrophy and so too much easier to give that point sent them man holed bunker -- two bucks. So much easier deal. That's great and then so then we won't let's take a look and education here on your website it says last year contributed more than 22 million to local schools through. I'm glad you asked. Speaker for the permanent right now the perfect time for that. We're Safeway club cardholders. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- That most people out most people need to get all line without actually forgot art and can find a list of designated school. He may have give yourself furthers the school -- around where you live of course. And you can pick that school and a percentage of your groceries when he shot throughout the year are gonna go towards that school opinion really departed shop anyway. So that's gonna go to you have school and then during this period right now and during the month of August prior to the started school. Certain items will give 10% back to school so. That's that's money that's not costing the customer anymore that's lady you guys are are like -- -- a matching program not. And yet just sign up that's very simply sign up and then there's been 21 thing I'd like people now like schools knows that. It's at symbol for the school to be all just go to Safeway dot com Murti script. And sign up your school so -- when you talk to parents -- school he can tell limited registered cyclical card with my elementary school or my middle school. Yeah I had no idea how many do that today. Yeah that's great. There is one school in southeast Portland. This continually at the top the list nationally for contributions to a school just throughout the month of August from our division here. And let me annually to bring in between fifteen and 20000 -- can trust in the month of August that 10% back as well. So and that condemned just sign up -- -- -- -- everybody if you have a kiddies in school -- not in school yet or you know kids are you just wanna give. Go to -- -- -- what's the website for the -- dot com and you can script and tiny -- on there you put in your Safeway club card number and pick a school. Exactly register your school to school other registered they can register but they parent or customer. There are schools there are you listed in Marion and simply output and called our number and pick a school. It is literally got thick skulls gonna cost he was couple minutes ago do that. And then there there's a quick takes here the rest -- that's amazing how how easy that's -- that's so wheezing. It's delicious it's just our job you know my job to get that out their little bit more because. If it's too easy to program -- company and here are you doing area shopping. So Malcolm that's gonna go to your kid's school. Wow that's fantastic and and the schools can use all the help they can get -- threat. All right so let's move down the line here that we get health and human services category it says since 2001 you've donated more than 100 million dollars. Towards efforts to improve detection and treatment of breast cancer prostate cancer. And during the past ten years you've raised more than 27 million to find a cure for neuromuscular diseases. Well there's I'm valued at three area that you're the first decent health and human services yeah and in Iowa earlier I talked about. A -- employee taking ownership in the -- with foundation actually feeling like they get -- the promise and oftentimes you presentations at the start of the presentation recently. Where employee cannot stayed out of the mix. And we'll put a picture of the word she says I really want to thank you for being here today if it weren't for this organization that we just supported. I wouldn't be here I would have a job though and I'm only event. And they helped rescue me took up the streets and can help me find a job and I -- more and today -- -- organization. And that's exactly what we want our employees to just say you're feel. And that's what you want feedback from them and we will give to those organizations that. Are helping our employees of course here then on the on the -- side of things it's just part of our mission as the company to help find a cure for cancer period. And it's amazing how that Safeway customers and employees have rallied around that and put it said it doesn't matter how the economy it does -- there just overwhelming. Cover breast cancer -- campaign customers employees should step up and absolutely blows away without their commitment to find music here. Yeah more than a hundred million dollars in the last eight years that's insane. The end and we have to thank the customers because I know I talk about employee agreement during that month to its customers who are shooting and they go through line to donate. And they play simply serves now -- an opportunity for them up those applications. And also the employees. We make that part of their job that I guess they can always say no we don't want Bill Clinton employees continually get creative and ask those customers that they like to get. Yes we have say I think everybody's been through the checks and -- you know feels little and going to be asked for another buck or whatever but that this is -- them -- to help. You're given a dollar it's a dollar a month. -- can -- it's a dollar you maybe don't buy soda pop later. The -- it's a dollar and that that dollar adds to somebody else's dollars and deals is dollar and you know Hillary years in a 200 million dollars in saint. Yeah and I think I'd say in and we -- -- I think the customers employees began because. You know during the tough economy it's just another time where you're being hit up for another dollar grant so it's easy to say no but they I think the people that. Are able to get past that and realize that we're doing a lot of good without money. Yep everybody help out. And then we have people special needs your work with the Easter -- in this Special Olympics since 2000 have raised more than fifty million dollars. Right and then the reason why -- -- this and the reason why it's so successful because Easter seals Special Olympics. All the groups. -- one on the community and people respect them and right and they trust that when they. When they get to check fan or where Clinton foundation the -- has gone in the right place and it's going to be. Wolf spent well used. Everything that's an important point I can't imagine that save -- -- you guys must vet these organizations -- from a forehand to make sure that these are. Good organizations that are using the money properly. And yet we know we know the big ones are no Easter seals we know Special Olympics. But a lot of these smaller organizations to use you guys who have dealt with them for awhile you you've checked out make sure that this is being handled properly. Right Brandon didn't even through those big campaign for the Easter seals special epic campaign. Who are lucky enough to give us a nice support semi this year to you local group called inside who helps people with disabilities. Find scholarships and jobs once they leave school where once they leave high school they usually compress scholarship and coalition and are trying to jobs so. You know most of the funds we raise -- gonna stay local very few of -- ever leave the states and sometimes -- advantageous for them to leave the stage because they're part of a more collaborative project. Share. -- at all it's all part of this new giant network of charitable organizations which. You know maybe have just had my head buried in the sand better since I've been doing this program I've been discovering more more that's not only are these. All these charities out there and a lot of businesses that are involving themselves -- these charities but -- a lot of the charities to help each -- it's a kind of charitable people -- terrible people and everyone kind of works together for -- making the world a better place general -- sounds and even -- to play with this -- special needs Safeway and its affiliated stores across the country -- -- -- 101000 individuals with disabilities. That's -- you're always looking for new. Organizations -- -- listener who helped educate and find employment for people to facilities are special needs. Yeah Robles says a lot to you guys backed up by and it might not only helping people do that -- and also offering jobs to people specially -- I think the only way to do it is the M that the only way to. I gain the trust of our customers employees so they actually they want to get. That's great. The other any other time big projects -- Foundation's work and only wanna cover. Yeah I guess so we just finished the Safeway classic which of the LPGA tournament at pumpkin ridge just concluded this weekend. Every year review that and generally over a million dollars just from that we can go to local children's charities. I'm how to how to go this year I I actually talked with some with those folks a couple weeks ago. He was awesome that term is the -- -- golf foundation and LPGA. Does an amazing job we have a record attendance at 87500. People well and it took a thousand volunteers from Easter seals. Powell so particularly bleak Boys and Girls Club and other groups to make this thing happened so although security has benefited though bill received collectively over a million dollars. That had the set up where when you monitor come on line you choose what charity was going to do. Not the that's a good point there are a lot of organizations say how can we get involved and the easiest way to do that is that I contact -- a golf foundation get here. Organization listed online so when people purchased tickets -- percent of those proceeds go to that organization while -- was not an easy way to do it. -- job must make you feel pretty get. Now that's that's -- -- -- you know help a lot of people that's great. That's great well we are we're run a -- that -- now we've we've filled proclaim minutes it'll only did it. Single -- Safeway foundation dot org to find out more about everything this organization does and there -- a whole lot to learn. -- in the meantime many go to Safeway you know master of that extra backer extra bill -- up your beer bill whatever do it it goes to really you -- a number of really great organizations and right now than -- -- loaves and fishes -- won a -- we've got Jerry's kids is this weekend she -- deliberate -- But there's always something going on was safe way a lot more than just the place you go to divide your issues. So thank you guys through verb means to be -- community and really giving back. Thank you for your time there appreciate the focus on the -- foundation. And no sweat I just having -- -- Had enough. -- yeah we are so a year ago Powell wrapping up now this is you ready because my big my big rap against. And they'll do it for this edition to match -- scope and Entercom communications public affairs program I've been your host Ted Douglas. If you have a nonprofit or public affairs organization that you would like to let others know about please email me at T Douglas said Peter come dot com. Thanks T isn't Theodore Douglas -- US is an intercom starts of any and please put met telescope in the subject line -- -- get snagged by my spam filter. According to directly this station's website click on the community link and submit your information there. Also if you'd like to hear this program again you can visit our podcast page had met just go PX dot com. Where you'll find the last couple months worth of episodes. And please feel free to link this program to your FaceBook or MySpace your blog what have you let's get information out there let people know that they go to Safeway taking -- lot of good -- given just a little bit thanks Dan thank you time. All right thank you all for listening this has been microscope who. -- do move we're not saying it how -- June. What his stand up rule got home. Live we. And then. Saying use phone. Now -- time I'm just saying -- -- A man. War to add remove land mass. There are -- way. And hey. Do you. Than there yeah. Yeah. Nintendo. Here's some more. And it happens all the. -- -- It's okay. I can tell you. What does she.