Home>Latest Shows>>Prostate Cancer Awareness

Prostate Cancer Awareness

Jun 10, 2011|

A discussion with Dave Perron, the Vice-President of Baseball and Sports Enterprises at the Prostate Cancer Foundation, about the basics of Prostate Cancer Awareness and their great Home Run Challenge program, involving Major League Baseball.

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Automatically Generated Transcript (may not be 100% accurate)

You're listening to Mexico a series of interviews with people of interest in northwest Oregon and southwest Washington I'm your host Ted Douglass my guest today is today's parent he is the vice president of baseball and sports enterprises. For the Prostate Cancer Foundation. How are you -- thank -- glad to be here today. Appreciate it absolutely now of course prostate cancer is a huge issue probably bigger than most people realize is it true that it is the second most common cancer among men to skin cancer. Absolutely. And I you know when the numbers are really staggering. If you are to look at them really it's hard to believe there is but there's sixteen million men and families of men -- -- globally fighting this disease one of the things that I think is most interesting is that every I think of them in the numbers of new case every 2.4 minutes in America. With approximately. Almost close to 225000. Men look at this disease and in 2011 that the 2010 numbers are a little Latin -- -- but I think one of the things. They're going to be skewed a little higher is because the target ranges roughly you talk about men between forty this year although -- fifty but also a forty in my experience but. 42 the range of all the way -- -- if you think about the baby boomers that chunk of men who made a impact on the America likeable -- for the world. And that groups getting older I think there that believe outside range is about 65 now on the downside ridden about 47 I think it's about fifteen or seventeen year differential between the top of the bottom. So think about that big group with chunk of people that have made an impact on the world whether it's science there. Exports of philanthropy or any thanks space travel that -- of people who were held a lot more people who are. They anticipated gonna give this to these men but the numbers of men who died from the disease have gone down. Remarkably since the start of the Prostate Cancer Foundation and in 1993 and I've been with them for fourteen years and I've seen that and it's partly because of education early detection and so forth so. He has a huge huge part of boy you guys do. I'm let's talk a little bit about that did Prostate Cancer Foundation itself the what's the mission of the organization what are you guys out there trying to do. Well it's it's really kind of a model started in 1993 -- by our founder Michael Milken who's known in America -- in the world -- and so -- when he was diagnosed and he really wanted to approach -- it and former foundation with a really entrepreneurial kind of venture philanthropy. Identification to it so what it is it's about you know improved funding innovative and promising and high risk high reward research programs we find the best and the brightest throughout the world then Portland the Portland area of Newport hospital I think Gloria -- it took we -- part of up in Seattle Fred -- all across America and the world were running these disk the the best and the brightest as this said. And the youngest we have a program that's based on. On the brightest minds that are young called the young investor program. And what it really is about is -- getting direct result by funding and coordinating and including developed with a new medicines. Gene therapy and so forth and had thought all on the sports guys here but I've got to learn a little bit this is how it feels a little bit. We founded we've been as you said 1993. And I think we raised them you know close to corner and secure our way to -- after billion dollars you pressure allow money for research. With researchers about fifteen other resources across the world in 200 institution itself were all the blessed we are really. Do a little different than there's a lot of the breast cancer community there's a lot of different groups thermal all the -- We're one of the big players in the us and we're really proud of that because you've been around for awhile and restrain yourself and a bank successfully you know. -- half a billion dollars is that's a lot threatened. I was a little bit step backwards here let's give our listeners a little bit of background on yourself and how you came to be with the Prostate Cancer Foundation I mentioned atop the show here. The -- -- the vice president of baseball a sports enterprises that's not the title you'd think could come out of the -- -- disciplinary. Police say that I a lot of program -- including captains of industry people or CEOs from live larger company limited. That's the kind of title by. President baseball -- that's. What my background as some from the sources -- Bay Area I was at the Oakland -- during this great run. Between me to a 95 blown by the -- believe I've folks and we had all those great players some -- -- cameras in the desert proceed. Yeah that's a legendary rather than world champions and I was. Head of all the accumulations of a coalition control proper part of it and as well as the communication part and after the team was sold 95 did a couple of sports marketing ventures with some celebrities and sports people just a very. And then others said Michael Milken throughout the organization he had this brilliant idea about taking prostate cancer of the breast cancer foundation. Home runs Major League Baseball. And Father's Day increase in this campaign and fourteen years later for me we are one of the biggest programs all Major League Baseball. When you talk about all the gadgets we've assembled. Well we have players and managers and coaches. And grounds keepers and equipment managers and it goes on and on star players the media they're part of it's a huge program that raises. Roughly between you know 2.3 and three million dollars every year. Unfortunately were -- side of -- -- coming home runs -- that we can never gave us. My bust Michael -- -- sometimes he can access is still determined that at home runs have gone down Alaska record distrust that. This morning from April. The -- so we've seen in years home runs hope we met with the very aware of the ball flight fell apart when it's warmer will change but. Last year we had our our least about a home run to it was a 112 home runs we raised about. Two point. Three million dollars wow and what it is a pledge program anyone come pledge from potential home run didn't 101000 dollars -- a home run or they can do a text program portions. What it basically is is 180798. Cure 1879. -- 2873 is cure. Or make a one time donation by texting to HRC two point 8222 which is. Well a lot of charities -- -- mental work did all let all the word out right now Jose RE program again texting HRC. Which stands for home run challenge. To the number 218222. -- it at one time ten dollar donation so. Well just make biggest you know if you -- lower home runs this for head that direction people just -- -- anymore. We need to have a go to number and I hope I get a chance to see the number a couple more times but it's a great program. Tom again one of the largest one and I got there really compare the two. The -- kind of camps if you will or or or discipline as a way to start the breast cancer initiative for Major League Baseball. Well I was doing that they came to me and they have a program with pink bats in the Susan -- so -- -- and I watched just -- you know it there's a really different kind of dynamic between the duties because of the difference. In men and women and so we're challenged with getting all the men out there through their women or challenged through baseball we have a program with Arnold Palmer. They'll receive the first -- trying to present program. And we have a program with marathon runners and trap which called have to trickier and we do kind of a catch all but -- -- thing is to try to go out be very entrepreneurial. And try to reach as many different factors and factions have decided to do it and women are good example that I. I have a goal my mind to create this won't put this program within the WNBA pretty soon. -- cool with that that happens but again we're just proud to Major League Baseball also support of course coming up here in June. Through the week of starting June 7 June 8 all the way to Father's Day which is June 19 will be collecting pledges. Will be out of America traveling to ballparks all have a ready Jack senator Joseph tour Tom LaSorda would meet. Our rob them and there will make stops along the way we're not going to Seattle we did that last year. Bold go to different cities 1450 cities to promote our our campaign and you listen in on this may -- may be seeing this. You don't wanna watch -- ultimately make -- on those senators Hillary you. Well that's quite around. A good job -- I don't know and does this program the home run challenge -- specifically is that benefiting. This a benefit to prostate cancer again as -- back our mission about funding it's. Research programs the most innovative most -- the best and the brightest -- about out of the box opportunities -- thing -- channel our resources for the top scientific minds really. Cutting through the red tape encouraging collaboration. Accelerating -- whose. It all goes to research -- were all about we're not about having the residual is building a campaign when your Major League Baseball you have players are involved with the and you're on TV and radio and all the teams are that are serving well like -- -- satellite offices group the Father's Day weekend get a lot of awareness and and that ultimately leads to people funding and most importantly for people who do. -- -- the go to check for early detection and help in that area but we're all about getting money to research a tour about it's not about. You know put on MIT sure it's not about doing things that are more public awareness are -- public education side effects definitely but -- we wanna we wanna fund research. -- -- except you gotta pay an awful lot of players involved with this and managers is well. Who were some of the biggies were talking about. Well how about some of -- some people like -- Derek Jeter and Chipper Jones -- this is David Ortiz and I -- listed doubling every team we have one or two guys that are part of our program we have former guys from Reggie Jackson and Joseph Torre that are part of it we have every manager we have elusive. Kind of I call my kitchen cabinet of of players that are. Past and present Jason Giambi Ryan Zimmerman Todd Helton then Michael Young Jim Thome. Those guys are just got security cabinet and then they get all the players and other teams from the mad camps in the big market -- Has said David Ortiz Big Papi. Opened Seattle we have Jack -- solution the second baseman out there the best approach to the shortstop in baseball Troy Tulowitzki. Is part of we go on and on -- ever -- -- really an incredible collection of people and players that are blamed part of this and it's been you know while aggressive to build that up and get inertia and have a oratory -- who's got the California -- -- and his angels didn't someone involved Lance Berkman who's now the cardinal Kim and his former teammates involved with our Houston and it's kind of just a collection. I have been fourteen years the governor had but one person say -- to me. And -- what you know that it. I think the fact that I thought I ended I heard you mention time we'll sort of gone onto a death. -- he -- my boy I am indeed indeed the Dodgers of the mid to late eighties and that's my team that news of the 88 Dodgers forget it. Well -- say hey you know that created that time so. Noted that there is we absolutely should -- with -- this -- -- Lumet best broad. But Tommy goes -- how about this will have Tommy I just scheduled today -- -- he'll go out with us for about ten days straight and wow kind of -- goodwill ambassador everyone knows we -- recognizable -- such a character so. City -- -- to -- -- personnel will put Amman with Michael -- our founder on TV and radio will do things at home play with them and he'll -- his way to produce ten days all across America in the every baseball park he'll try every food and an 8283. Were going to forty hours today. He didn't capital on the way want to -- but he still lion with the he's a remarkable man really is the it's a -- -- that -- -- he got a great -- great -- we've. We're trying to get -- -- cut down the -- -- -- -- he traveled with us for twelve years and I think every year at Jimmy Mora. And -- were diverted I would do. But the -- If you're just joining us you're listening to mattress got a series of interviews with people of interest in northwest Oregon and southwest Washington I'm your host a Douglas. I'm talking today today's parent he is the vice president of baseball and sports enterprises for the Prostate Cancer Foundation. We're talking about the incredible program may have coming up starting here June 8 the home run challenge in conjunction with Major League Baseball and we're talking about a lot of the other players that are involved here and is this is essentially it's up its pledge program. So how does this work you pledging like for total home runs in MLB your -- You still believe that what happens if we we learn about an average about. Hundred tornado's gone last year or so those lows but I 120 home runs and you can make a pledge for us or you can make a one time donation helps that that I told the tactics you can text. You know HRC. For the number 4222 -- onetime. Ten dollar donation or you can make a donation by going to -- 800 number 180798. Cure 1807982873. Or you go to our website PCF dot org cancer Prostate Cancer Foundation. And click on the baseball and see all the people are part of an all the assets. And you can you can -- just said ten cents per home run if you assume you read a dollar we aren't going home run that cut -- -- dollars or perhaps that. Put fifty cents at sixty dollars -- half you know where everyone -- duke or one time donation. And you could touch keep track along the way on our website at PC a dot org about what happened in baseball. Home runs wise during that time we pick sixty selected dates during our period of time. From the eighth to the ninety of this but I 120 Guinness book a little overwhelming so we select teams. We want each team to have four games who want them to have a home game during that period of time. So we can make a visitor we can have an event there and -- -- Seattle and then. Sunday Father's Day June 19. And wolf it'll be our -- at the ballpark so torso. Again 180798. Cure or you can. Tried text into HRC 2222. But got a good job ahead of target I'll let us. You did very very well. So -- a little bit about some of the program -- available here in the my dad and my MVP program. Yes that's -- program that initiated by Major League Baseball they've be really happy that you brought that up and you can go who made a baseball to serve the website or you can go to our website click on to back. Through -- but they've done a program with Mother's Day around breast cancer survivors. And basically was it's about doing essays I write about that breast cancer survivors of this program which you'll -- -- be -- starting and actually today I think -- tomorrow will be a program about essays about my dad my MVP. And every market they're gonna pick up in thirty teams in thirty markets whoever it has with a panel of judges that I have about five or six players it'll be part of it along with Joseph -- our founder Michael Milken and they'll judge PSAs and select one each market -- and water those individuals. Here on father's there effort by the state and they just got through doing this was last Sunday with. With breast cancer in the komen foundation donated the this is their -- here this is our first year with them were really delighted to have a relationship with Major League Baseball and it's a win win for everyone I think. Fantastic so you mentioned the the Father's Day baseball game. How does that work -- as a as a fund -- The highlight of the day is Father's Day and that's kind of -- coliseum blue day. We have a lot of blue on blue eyed glare -- temporary tattoos. Now the players where will we go down a little bit. Sounds so wear blue wrist bands so have blue did you could be killed on their uniforms. The umpire as well blue on -- currency a blue. And that's emblematic of a really put the program is going to be like and and to bring it up awareness of blue blue were worm. In the hole as you say this -- a major baseball for two weeks so that's pretty good. Breast cancer as one day which is Mother's Day we kind of expanded and I think it's just you know after being a baseball for almost thirty years I discovered that -- and Phillips go on and we've got done so it's pretty good. That's great has great satan how many people do you expect QB reaching with this program. All Hollywood and that happened when we're out at the ballpark and they're doing commercials for us we have a PSA the runs radio intelligence. Throughout the network of regular the network whether it's EB essar or HBO or NBC you're so forth for science -- Or this fire and I think we have already Jackson radio commercial you guys will probably be -- yeah. And then the teams do thirty teams to run our PSAs approach terse messages and the scoreboard mention and so will I mean we're literally. And then on national broadcast will have time -- sort of Michael Milken on. Fox now which national broadcast is on to Saturday's. Will be in box and on their broadcasts will be and I just got control of San Diego we do San Diego. And all the issues we go we'll have these celebrities who this and Michael Milken to talk about it so rulers -- we should really. The millions of people talking to them it's amazing we hope that translates into money for research -- and everything they will oil and problem -- are -- between it's been pretty consistent. Two three million dollars. But just imagine if we get every one I mean everyone listening to the show. How much -- to raise even if he just did the minimum he did ten cents and that there's a 120 home runs you know it's it's what does that during a little over ten bucks unity and put it. But if you do that if everyone does that if you're hitting you know millions and millions of people the -- in the money they can be race. Now let me ask you get did you have a millions of millions of viewers a look. An audio absolutely good yeah there's no question that millions of people though this guy I can't I can't step outside my house last summer going hey you're the veteran actors go. That's who pollute beyond that could -- that you think you bet it is. Now they when you mentioned earlier we are talking about the disease itself. That the other -- -- -- -- data started at about fifty but you said do you think forty. Well there's no downside to really you really should secure high risk -- -- high risk for a number reasons if you haven't spent your family's particular kind of brother brother brother but if your father has -- -- risk. If you're African Americans you're at risk if you're at a certain age you know you should get checkups so -- risk I think forty or 45 at the latest. I just turned 39 so I'm sort of try to gather as much info about the stuff is -- and yet. And you know this this statistic of some of the stuff that says you know the chance of being diagnosed with prostate cancer increases rapidly after fifteen and more than 65% of all prostate cancers are diagnosed in men over. The age 65 but now we have a gentleman who runs our -- -- -- program was diagnosed when he was 39. -- now he's 42 thank goodness she's finally released. Raising money towards his whole life changed. But there are some really staggering number numbers and you know when you talk about African American men there are at risk because 60% more likely they're more likely to be diagnosed with prostate cancer. And Caucasian men -- nearly 2.4 times more likely. To did not die from the disease so there are one of six American men in their lives tumbled to -- diagnosed with broadcast. And in US a mentioned and -- in statistic early on -- in the interview here that with the baby boomers stairs so of course the numbers of people who are getting are going up but also the people who are surviving it. Colonel Julia yes and you know -- with anything and I think it's so much to education and awareness and you who we have to. Did you recover this debate over the world around America people know about it and an R&R founder really believes that we've helped stabilize and help people get early detection by what is baseball program -- so we're not only funny researched. But the residual that I said the side effect when you have people are so they're talking about it. And being aware of it and what's gone I'm I again I have mild focus group where -- the breast cancer in the prostate cancer with. When I started talking to players broke prostate cancer years ago fourteen years ago they could you say the name they they really -- gone -- -- five years later I'm doing now the breast cancer program for Major League Baseball and they all could tell stories about a mother. An aunt a grandmother that had it. And now we're slowly that's happening with prostate cancer but it's taken me on nine years since that time it's been a slow slow process it and two more that process koreans' games inertia and came to power and so forth the more everyone's aware better educated and hopefully have -- early detection and. Yes and youngsters may reveal listening to this -- -- here in that age range in you know Niedermayer checked out they'll give -- that it's -- the most comfortable procedure the world to man up and go get it done. Yeah you know California are founder Michael Milken have different his had died of prostate cancer and you want to his oncologists urologists and excuse me and so it. You only get a check committed you're much too young and I think he was just over forty I think at a time. Turn to -- to the map here but right animation guy -- too young to donate -- dollar be checked up and he persisted like he does and they they didn't check on him he actually had advanced prostate cancer while eighteen months gloom now some believe he hadn't done that and insisted so gosh that's a downside now there really is and really good if you're that I risk that I talk about whether it's a trailer remember African Americans. And so forth and certain age you if you got to do it. So for all these reasons is this time home run challenge his oh wonderful wonderful program to get involved and it's easy to do. What was that tech's number again -- The text in HRC to the number 22 to two per onetime ten dollar donation. Fantastic and then -- 180798. Cure or 107982873. Or go right to the website PCF dot org. And I know that it -- down death well I have a renowned astronomy. At the -- so hopefully it'll stick in my -- met. I know that Major League Baseball is also involved in a lot of other charity organizations and projects. How does this program I'm compared to those. Well I think it's still the brew up because we've assembled all the deaths that to mean. Old blue after the a lot of these programs that they have sometimes a bit including in the breast cancer the showtime they've come to me about. The relationships -- with players and coaches managers who supports. When he put our assets together or not were part of either they're no more securities aboard a gross that is should be of them there's a bunch of partners. For military program breast cancer and we're just proud to be part of that and when you stack up. Mean we've grown from in fourteen years for a program. If they ask what is prostate cancer now we've become an institution -- baseball protects us from that institutions. And and and cultivate relationships and reward just in the relationship and also just makes us a stronger better organization because we're we have a partner that's -- based -- And we're really proud and an auditor Greg will be part of -- -- All right well believe it or not we are coming up on the end of our time Dave thank you so much for taking the time to be amateur -- today. I'm delighted and again make sure people -- get a chance we've we've -- -- numbers and so forth so they wanna do it again searched but. Do it again let's do it again maybe someone just union. -- over 10798. Cure on cure streak 73 actually your you can onetime. -- ten dollar donation by texting HRC 22222. Can go to our website learn about learn about the baseball program a PCF. Dot org and -- to -- up men get checked up in women pushing not to get checked death yeah. All right thank you so much there. All right that'll do it for another addition to -- -- scope and intercom communications public affairs program I think your host -- Douglas. If given nonprofit or public affairs organization he would like to let others know about please email me at microscope @entercom.com. And intercom starts -- any at least put masters cup in the subject line sedan that gets snagged Obama spam filter. According go directly to the station's website click on the community Lincoln some information there. Also if you like to hear this program again you can visit our podcast page and mattress competing X dot com we'll find this in the last couple months worth of episodes. And please posted to your FaceBook your blog your Twitter what have you Lis -- at this very very important information out to as many minutes. As possible thank you again -- Thank you all so much for listening and this is thin mattress.